Drive Auburn’s Future

This recruiting video for Auburn City Schools highlights the heart and humanity of their transportation team. Through candid interviews and cinematic visuals, we get a glimpse into the people who make sure students arrive safely each day — and the sense of pride that comes with serving the Auburn community.

The campaign not only inspired thousands of views within the first week, but also led directly to new applicants who said the video was what brought them in. It’s a powerful example of how storytelling can make a real difference in school recruiting and community engagement.

Client: Auburn City Schools

Director / Producer: RiverLight Studios

Location: Auburn, Alabama

Purpose: Bus Driver Recruitment & Community Engagement